Discover how to leverage gated content to generate leads, segment your audience, and provide value that converts.
Gated content refers to online materials that require users to submit information (typically via a form) before they can access it. This exchange of information creates a value-based transaction between you and your audience.
Different formats serve different purposes. Choose the right type based on your audience's needs and your marketing goals.
Comprehensive guides on specific topics that showcase your expertise and provide in-depth knowledge to your audience.
Research-backed, authoritative reports that address industry challenges and present solutions based on data and analysis.
Live or recorded video presentations that offer interactive learning experiences and direct access to industry experts.
Ready-to-use resources that help your audience solve specific problems and implement strategies with minimal effort.
Original data and insights from surveys, interviews, or experiments that provide unique industry perspectives.
Sequential content delivered over time that builds knowledge progressively and keeps your audience engaged.
Gated content creates a value exchange that benefits both your business and your audience.
Collect valuable contact information from prospects who are genuinely interested in what you offer, creating qualified leads for your sales funnel.
Learn what interests different audience segments based on which content they access, allowing for more targeted follow-up communications.
Content behind a gate is often perceived as more valuable, increasing its impact and the likelihood that users will engage with it thoroughly.
Not all content should be gated. Strategic decisions about what to gate can maximize both lead generation and audience growth.